This phase begins with a meeting to discuss the project. There is a distilliation of ideas; identification of stakeholders, needs analysis, site structure and aesthetic visual language.

Next, a proposal is constructed which details: creative concept, navigation, technologies involved, production schedule, budget and visual mock-ups. This is approved by the client before production starts.

Once content has been received from the client, production can begin. Requirements can include: text, images, audio and video content.

The first page is produced and thoroughly tested for code errors and display errors in all major browsers on Mac and Windows platforms. The page structure can then used to build the prototype of the site and further testing takes place, including 3rd party and client testing. Once it passes all tests it is ready to launch.

The site is uploaded to the servers. Flying Monkey can assist with purchase of domain names and also offers high-quality Australian hosting powered by 100% renewable energy for a low $16.25 per month ($195 per year). This includes unlimited email addresses, spam filtering and website statistics.

If required, training in ongoing maintenance is supplied. Flying Monkey also offers an updating and maintenance service.